Website Intake Form
Stage 0–2 — Project brief & brand direction
1
Project Info
Reghar's suggestion
Project name
*
Required
Reghar's suggestion
Client / company name
*
Required
Type
Website
Dashboard
Landing Page
Reghar's suggestion
What is this site for, in one sentence?
*
Required
Reghar's suggestion
What should a visitor do after 60 seconds?
*
Required
Stakes
Low — internal tool
Medium — client-facing
High — deal-breaker
2
Audience
Reghar's suggestion
Primary audience
*
Required
Who are they?
B2B buyers
Investors
Consumers
Partners
Employees
Other
Reghar's suggestion
What do they already know?
Reghar's suggestion
Key objection to overcome?
3
Content & Structure
Pages needed
Home
About
Portfolio
Products/Services
Contact
Careers
News
Blog
Other
Reghar's suggestion
Homepage sections in order
*
Required
Copy status
Exists
Needs writing
Partial
Photos
Available
Illustration only
No-photo design
Need to source
4
Brand Foundation
Logo exists?
Yes — use existing
No — create new
Reghar's suggestion
Logo URL or path
Reghar's suggestion
Brand colors
Reghar's suggestion
Font direction
Reghar's suggestion
Additional brand notes
5
Visual Direction
Reference site 1
Reghar's suggestion
URL
Reghar's suggestion
Why it works
Reference site 2
Reghar's suggestion
URL
Reghar's suggestion
Why it works
Reference site 3
Reghar's suggestion
URL
Reghar's suggestion
Why it works
Reghar's suggestion
What it should NOT look like
Tone
Premium
Understated
Bold
Warm
Technical
Approachable
Playful
Other
Reghar's suggestion
Describe tone
Visual style
Light & corporate
Dark & modern
Colorful & energetic
Minimal & clean
Other
6
Constraints
Password protected?
Yes
No
Reghar's suggestion
Username
Reghar's suggestion
Password
Reghar's suggestion
Deadline
Reghar's suggestion
Must-avoid topics / colors / styles
Reghar's suggestion
Additional notes
Submit Brief
Brief submitted and downloaded!
Dais will begin brand work shortly.